March 2012
92 posts
Sorry, It's "Too Long" →
“Most books are just too long.”
The Curation Wunderkind | Digiday →
“Brands haven’t yet figured out (or acknowledged) that they are different things to different people and that they need to establish a voice beyond rote brand-message points. To do that, a brand can use the social Web to curate information to its audiences and add perspective.”
The Curation Wunderkind | Digiday →
A great profile of @heyitsnoah over at Digiday. Congratulations Noah!
mister disco, So, there are all these horror... →
Another horror story of a brand using your face in ads without explicit permission
The Future Of Mobile [DECK] || Percolate →
Blodget’s presentation on the future of mobile (thx @aaretz)
Facebook Timeline Provides 46% Lift in Brand Page... →
FB Timeline = 46% “more engagement.” Hmm, but what do you do if your brand doesn’t have anything to engage with?
“every innovation eventually leads to new shortages”
– “every innovation eventually leads to new shortages… The treadmill is going fast. And it’s getting faster.”
The Cost Of Creativity | Wired Science | Wired.com
The Cost Of Creativity | Wired Science | Wired.com →
“What is the downside of creativity? Isn’t it possible that humans are too creative?”
“Don’t set yourself goals. (They keep you from fulfilling who you really are.)...”
– Advice from @stephenfry: Don’t set yourself goals. Keep your ego in check. Have heroes. /via @openculture
Stephen Fry: What I Wish I Had Known When I Was 18 | Open Culture
1 tag
Q&A: Frank Rose on digital storytelling and media... →
“That’s what’s wrong with the whole piracy debate. When you’re selling stuff, it’s a zero-sum game - if somebody takes it, it’s gone. When you’re selling a work that’s intangible, whether it’s music or journalism or drama, it actually gains value from being shared.”
Overview | State of the Media →
Mobile devices are adding to people’s news consumption
A New and Simple Way to Measure Social Media ROI -... →
Four levels of consumer engagement with brands in social media:
Post Impressions: viewing a brand post. Page Impressions: viewing a brand owner’s social platform. Personal Actions: consuming brand content such as photos, videos or links. Public Actions: sharing brand content with their network.
Economics focus: To have and to hold | The... →
“Real people tend to judge their well-being relative to others, not in absolute terms; their actions depend on the way choices are presented; they fear loss more than they crave gain. “
If You Want To Craft Your Customers' Memories,... →
“Why do so many services conclude with the worst part of an experience: Paying for it?”
Neil Tennant: Hatred can be “positive” «... →
“Positivity is fundamentally middle-class. It’s about having the time, the space and the money to sort out where your head is at.”
“That’s the thing about negative energy, about hatred. It can be positive.”
– “That’s the thing about negative energy, about hatred. It can be positive.” -Neil Tennant
Neil Tennant: Hatred can be “positive” « Humanizing The Vacuum
How One Second Could Cost Amazon $1.6 Billion In... →
“Amazon’s calculated that a page load slowdown of just one second could cost it $1.6 billion in sales each year.”
A List Apart: Articles: The Best Browser is the... →
The Best Browser is the One You Have with You. /thx @avin_narasimhan
“Within a successful modern advertising agency, every single employee is a...”
– “every single employee is a technologist… it’s the ability to learn, contribute, and experiment.”
We’re All Technologists Now: 6 Steps To Retraining And Reinventing Your Creative Talent | Co.Create: Creativity \ Culture \ Commerce
Why I left Google - JW on Tech - Site Home - MSDN... →
“Google was an ad company only in the sense that a good TV show is an ad company: having great content attracts advertisers.”
Why I left Google - JW on Tech - Site Home - MSDN... →
On the evolution of Google: “The Google I was passionate about was a technology company that empowered its employees to innovate. The Google I left was an advertising company with a single corporate-mandated focus.”
Gap Ads Launch On Your Phone When You Pass A... →
Gap introduces the first geo-fencing retail campaign /via @whats_the_plan: Gap Ads Launch On Your Phone When You Pass A Poster
“Council on Ethical Blogging and Aggregation”
– Go ahead @simondumenco: Introducing the Council on Ethical Blogging and Aggregation
Content Wars: Creation vs. Curation | Digiday
P&G’s New Approach to Digital | Digiday ||... →
“If a brand is doing all it can to build relationships with consumers, sales will follow. But, when consumers feel that brands are just trying to sell them products, they feel turned off and may move to a competitor.”
P&G’s New Approach to Digital | Digiday →
Marc Pritchard, P&G: “brands need to be less focused on making money and instead place more emphasis on improving the lives of both existing and potential customers”
How to completely, utterly destroy an employee’s... →
“There is no morale problem in this company. And, for anybody who thinks there is, we have a nice big bus waiting outside to take you wherever you want to look for work.”
Jonah Lehrer on How to Be Creative - WSJ.com →
“There’s no such thing as a creative type. Creativity is…a skill.”
